Chef Philippe Parola's Silverfin Campaign
Web Blog  |  Mon - January 18, 2010 3:11 am  |  Article Hits:3881
Chef Philippe Parola's Silverfin Campaign
January 18, 2010   |   gambit Best of New Orleans.com   |   Jeremy Alford

Using a marketing plan developed by the state, a group of Louisiana-based seafood companies announced a joint venture last week that will put the recently branded silverfin on retail shelves within a month..Technically, the fish is Asian carp. Silverfin is the name it has been given in a marketing plan developed by the Louisiana Department of Wildlife and Fisheries, which is promoting recreational and commercial applications. Chef Philippe Parola of Baton Rouge, CEO of Chef Parola Enterprises and Partran LLC, kick-started the campaign last fall. "We have the whole game plan ready to go," Parola says. READ MORE...
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